Creating a Newsletter that Drives Sales
January 19, 2010
One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell or they aren’t worth the time. Newsletters should be relevant to readers. They will not keep reading if the content is un-relatable. Make sure the subjects are newsworthy, and pertinent to the industry. Also, be concise and focused. For examples, look to the Internet. Web articles writers... Read more »
The Web 2.0 Brands, Models, and Strategie
January 19, 2010
There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach. For example, Wikipedia remains a not-for-profit company that doesn’t allow advertising on the site. Google, on the other hand, is huge, publically traded company that has redefined online advertising for nearly everyone who operates a business online. Marketing using Web 2.0 methods is relatively new, but enterprising... Read more »
Social Control
January 19, 2010
One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability. With more users online with greater control, those users will keep incorrect information in check in the interest of accuracy and fairness. Websites like YouTube and Wikipedia are heavily dependent on social control. In fact, the vast majority of content on these... Read more »
Social Bookmarking
January 19, 2010
Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet access, regardless of the web browser they use. These sites also add customization and interactivity to this feature where users can post and make comments about popular linkson the site. These sites are popular because users can customize and control their online experience by storing any of the... Read more »
Open Access and Sharing
January 19, 2010
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications. What Web marketers have discovered over the years is that people are highly reluctant to pay for information online. The strong popularity of music and video piracy is a testament to this. An entire generation has grown... Read more »
Innovative Software
January 19, 2010
When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more and better Web applications and new ideas that will draw in the interest of the Internet crowd and provide a fun, user-friendly, and social experience for anyone who wants... Read more »
Website Testing
January 19, 2010
Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site. The purpose of testing a website is to work out all the bugs within the code of the page before the general public sees them. After all, the public has no incentive to be understanding about the problems in a page. They just want to use a website that works properly. Testing is also way to determine... Read more »
SEO AND TECHNOLOGY
January 19, 2010
Links are a large part of the Web experience and are important to websites. Search engines can determine a lot about a site based on looking at links. Search engine spiders look at both the site itself as well as the links within sites. Why do they do this? Isn’t looking at the contents of the site enough to determine how good the site is and how the site should be ranked? Links serve two purposes online. First, they quickly and easily link users to different and useful information based... Read more »
HTML Tags
January 19, 2010
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important for the purposes of SEO. See the Code for Yourself If you’re in Microsoft Internet Explorer, go to View, and then click on SourceIn Mozilla Firefox, go to View, then Page SourceHTML is set up as a system of tags. For SEO purposes, the most important elements of the code are the meta tags,... Read more »
Dynamic Web Pages
January 19, 2010
There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so. Every visitor to that site sees the same information. In order to find new information on a static page, the user must navigate through links. Static pages are based on hypertext language and there’s nothing wrong with having static pages. In fact, sometimes static pages are all a particular website... Read more »
