Sell Your E-book Through Articles
March 11, 2008
Marketing information products, or e-books, is one of the best ways to make money online. The first thing you should do is research about what the market wants to read in an e-book. After you write your e-book, you need to get traffic to your website that sells your e-book.
What’s the best way to generate interest in your e-book?
By writing articles! You have researched keyword phrases and used them to write your e-book. Use those same keyword phrases to write articles, which will add more backward links to your e-book website. At the end of each article, add a link that leads people to your website. You may also want to add a brief note about yourself, the author, and offer them something of value for visiting your site. This “ethical bribe” can be information, a newsletter, or something else that will attract attention.
Let’s say your article offers tips on saving money. At the end of your article, add a couple of sentences that encourage visitors to your site. For example, “Stephen Beck has written extensively on ways to enjoy a lavish wedding on a minimal budget. Visit his website to get your free report on Saving Money While Still Having a Great Wedding. Click here for your free copy.”
When they click on that link to get your free report, they’re will be whisked away to your e-book page. When they get to your e-book web page, there will be a pop-up for their name and email so you can send them your free report. Meanwhile they’re already at your page and they’re reading about your e-book and all the things it can do for them.
Once your article is written, you will blast it to the articles and e-zine directories on the web for massive e-book promotion. Why in the world would we blast them all over the internet? Because webmasters are notoriously lazy and they love free articles. They don’t mind a bit that your articles are going to direct the reader back to your website.
By adding articles to webpages and blogs, you gained a reputation as an expert in your field. The backward links (at the bottom of each article) increase traffic to your website, while increasing your ranking in the search engines. This drives a stream of visitors to your webpage, increasing e-book sales.
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