The Corporate Gift-Giving
June 3, 2008
Work can sometimes be very tedious and stressful, especially in the corporate world. This is why many employers decide to “reward” their workers every now and then. What they do is give incentive gifts. These are simple tokens given to employees, as a gesture of appreciation. They are often given when an employee has done an excellent job in the workplace. Incentive gifts can be given either to just one person or a whole team, when they meet business goals appropriately. Sometimes, incentive gifts are also given for everyone, especially if the company is under a congratulatory mood. For example, successful projects, such as exceeding quotas, extending contracts and winning bid or new accounts, are celebrated. When people from top management celebrate their birthdays, gifts are also given out.
Examples of incentive gifts include gift certificates and loot bags given to employees during important company celebrations like Christmas, Thanksgiving, a company anniversary or other important milestones.
Employees don’t have to pay anything when they get their incentive gifts. The budget for these items is often included in the company costs and its yearly projection. If the company has a partner company, the partner usually sponsors the incentive gifts. It’s a way of showing that they’re reaching out to the other company and is supportive of its projects. The partner company also uses this opportunity to advertise themselves.
Some businesses also specialize in making specific incentive gifts for companies. They usually work for corporate organizations that require a wide variety of items to choose from. The businesses also make it possible for the gifts to have the company logo and name.
One important consideration when giving an incentive gift is to make sure it fits the need and personality of both the giver (company) and the receiver (employee or team). Factors to be considered include gender, preferences and personality. For example, a vegan employee wouldn’t be too happy if he or she receives an all-you-can eat certificate to a meat restaurant. A beauty shop gift certificate is a good incentive gift, but if it’s for a male employee, it would be laughable. The wrong incentive gift might become insulting rather than congratulatory.
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