The Simple Truth about Building One Way Links
August 9, 2008
If you want to run a successful blog at some point, you are going to have to come to terms with two very important SEO techniques. What are these two things? One-way link building and RSS feeds. There is a little known way to do this which does not have to make it like a trip to the dentist. As a matter of fact, it is a really simple system for Building Backlinks, (RSS).
What is it that makes these techniques so important and powerful? Building one way links to one’s blog is the key to oodles of natural search engine traffic. This can be achieved through the use of a reliable blog pinging service. Any webmaster or blog owner who fails to learn this will find themselves paying a lot more for their links and working many times harder than necessary.
When you use a blog pinging service to notify blog directories, blog search engines and RSS feed aggregators note that your blog has been updated, you immediately get high value one-way links to your blog from these sites themselves.
There is an offshoot benefit to this when these services readers decide they like your content and decide to give you a link from there website. This can cause an almost viral spin to your blog when more people see these posts, visit your site, and further decide to link to you and the whole cycle starts over with a new wave of secondary traffic.
How One Way Links Benefit Your Traffic Strategy
There are a couple of large reasons why it is so imperative to your traffic generation plan. One of these main points is that it carries extra weight in your Page Rank calculation as this builds links from high authority sites and thus boost your own Page Rank. This in turn boosts your natural search engine ranking and delivers more traffic. These are also one way inbound links, which have even greater weight in the search engines.
Although Google is very tight mouthed about its search algorithms it is generally perceived in the SEO world that PR has a positive benefit to search results. There is another point that shouldn’t be missed in this equation and that is these sites are highly visited themselves and deliver huge amounts on there own most of us have heard of phenomenon like when your site gets Digged or Stumbledupon. More importantly these visitors are highly targeted and interested in your subject and are ideal prospective visitors and/or customers if you run a commercial website.
Search engines specifically geared towards bloggers should be a cornerstone to your link building plan. Many bloggers frequently use these services to do searches and when they find useful content and post on your blog they will end up linking to you building further your relevant one way links to your site from their sites.
This can in turn get a conversation going on at your blog through your blogs comments section and generate a “buzz” which will get even more notice be fellow bloggers who in turn will bookmark you at their favorite social bookmarking site bringing in even more traffic. Among the most significant of these blog, engines are Sphere, Ice Rocket, and the giant of them all - Technorati.
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