Trade shows-Sex Sells or Does it?
August 9, 2008
The trade show industries have used sexy models to sell their products for the past few years. No shock here, because sex sells. We see sex ads all around us in our everyday lives; we see it on TV, billboards, buses and lately drive around ads. Do this method work for trade show exhibitors.
Trade show exhibitors tend to hire sexy models to stand around their product in their booth. A great deal of this is seen at various trade shows, SEMA show and the Auto shows are known for this. Does this sell product or services? Most attendees at there shows are males, males tend to like flashy cars and “booth babes” as they are refer to in this industry. This tends to draw attention to your booth.
“Booth Babes” should how ever be trained to not only to look good, but to have some knowledge about your product. These models should be taught about the product they are promoting. A perfect example of using your “booth babe” (due to the women in my life I will refer to these “booth babe as “booth models) to have them stand by a beautiful car at the show. You sell rims, teach the booth model about rims and if the question is over their head then they are to refer the potential buyer to a qualified sales rep.
Let’s face the fact just having a pretty model by your car or product will not sell that product. Most people at these shows will only step up to the model just have their picture taken with her or him. Your model should be taught something about the product and not be used only as a trophy piece. Your company as well as the model will be much more respected by the potential buyer.
Does sex sell at trade shows? Yes it does, if done correctly. Treat your model with class and educate then at your product and or service. The results will be reflected in your overall sales and leads
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