Virtual Book Tours Expose Your Books for More Sales

Promotion of new books has just come of age thanks to a new tool called Virtual Book tours. In the past authors would travel from town to town and bookseller to bookseller to sign and promote their book. Now they can sit in their own living room with a telephone and achieve better results by conducting a teleseminar. A teleseminar is essentially a large conference call where the author is interviewed and the call is listened to by hundreds of people.

Authors can increase their market size and exposure by simply replaying these calls to many different audiences at many different times. This avoids the cost of time and travel with the old style book signing visits. New authors can see a positive return on their investment quicker and the process allows for self published books or traditional large publishers to participate fully.

The principle of the teleseminar allows the listener to hear the authors story, in the authors own words, when and where they can talk on the telephone with an interviewer. The call is recorded and can be played back on a wide variety of different media. The may include podcasts, cd or dvd recordings , or played again and again to different audiences via the teleseminar route.

This methodology has been used by many authors to gain exposure for their books. The recent bestseller by Tim Ferriss,-The 4 Hour Workweek was promoted like this and brought unknown authors from obscurity to the New York Times Bestseller List. Others to use the strategy effectively have included Donald Trump, Jack Canfield,Mark Victor Hansen,and Julie Andrews.

The common link to these authors and their success has been Alex Mandossian who has taught thousands of students. He is San Francisco based, and provides superior marketing training with his Virtual Book Tour Secrets program .

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