Were You Hyped Or Scammed?
July 15, 2008
I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.
You decide that this is just the business for you. You find out later on, that it is an almost new Ice cream van, it comes very well stocked, and is in a very warm climate. But now you find that the area that you are restricted to is the Sahara Desert. It certainly is a warm climate, but no one lives there. So now you have a very well stocked business, but not customers. So really, you have no business.
Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!
Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.
You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.
So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.
Everyone hates being conned. The scammer is basically a con man. They will pose as something they’re not in order to get your money. An example of this may be in some of the e-mails you receive. I’m sure you’ve received e-mails from people posing as PayPal. They hope that you will follow the link and fill in your login details so that they can use these details to steal from your account.
Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.
Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.
On the Internet, your new website is much like that ice cream van in the middle of the Sahara Desert. You have no customers. You don’t even have people browsing. You need to draw traffic to your new site. This is not something that happens over night. This is a long slow process that takes a lot of work.
In another article I will explain what you need to do to get people browsing your site.
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