Writing a Great E-Book, Part I

So you’ve finished creating ebooks and you want to launch them to the world. Only one problem…it seems a little thin. The content is great, but you wish it had more “bulk”.

Skinny e-books that have little information are often returned, eating away at your profits. On the other hand, an e-book with strong content increases reader satisfaction, which means more profits and fewer refunds. You want to offer a strong, beefy e-book, one that is loaded with value for your clients. So how can you put your PDF e-books on steroids for better performance? Read on, and I’ll show you!

First, add a table of contents. I am always surprised at the number of ebooks that don’t have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!

At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further - include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.

Here’s a short list of things you can put in the resources section:

- Print books on your topic;

- Magazines and e-zines;

- Videos and movies on YouTube and other sources;

- Web sites;

- User forums and user groups; Blogs (your own or those of others);

For each link, include a short description of the resource to help your readers further. Tell them what information they can find using that link, and how it can help them. This adds more value than a simple list of links, with no rhyme or reason.

In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. publishing ebooks with true value and lots of content is quite easy when you follow these strategies.

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